Manager/Assistant Manager| Brands and Brand Marketing (Distinctive Select Brand)| APAC (6-month contract) – Asia/Pacif/Australia Region – Suite 1108 11th Floor Cityplaza One


Job Number 20004235
Job Category Sales and Marketing
Location Asia/Pacif/Australia Region| Suite 1108 11th Floor Cityplaza
One| Hong Kong S.A.R.| Hong Kong| Hong Kong S.A.R.
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management

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Assists in the strategy development and leads the execution of brand and brand marketing programs for AC Hotels| Aloft| Moxy and Element brand in APAC.

Partners with the respective global brand teams| area teams| hotel teams and operations services to ensure on-brand execution in the hotels.

Partners with the respective global brand marketing teams to localize the expression of the brands through advertising| communications| etc. for the Asia Pacific markets.

Partners with the loyalty team to develop relevant programs to grow and activate our key source markets.

Partners with the digital team to deliver efficient and effective media plans and develop and define the brands’ social media strategy.

Works with area marketing teams to develop effective continent and country level marketing programs that drive brand awareness|
preference| market share and topline performance

Assists in collection of brand performance metrics and source market information from revenue management and finance. Responsible for analyzing and providing recommendations for improving brand performance.

Partners with brand operations team in APAC to ensure hotels deliver on-brand programming in hotels

Manage hotel photography for new openings and existing hotels| provide guidance on planning and vendor selection.

Review images according to brand guidelines and ensure images are submitted on a timely matter

Identifies and fosters external partnerships or key influencers to can drive impactful brand marketing| activations| and/or experiences

Retrieves curation of information needed for post campaign analysis and review of results

Curates content and supports project management for direct team’s work flow effectiveness

Keeps track of accrued expenditure and assists processing of invoices to budget in a timely manner


Primary Brand Support: AC Hotels| Moxy| Aloft and Element


University degree required

Prior experience developing integrated brand marketing campaigns across channels (digital| social| buzz| PR| sales) is required

Lodging industry experience is strongly preferred

Prior brand management experience is strongly preferred

Experience partnering with global brand management and marketing teams is strongly preferred

Ability to read and write Chinese is preferred


Brand Strategy & Planning

With the brand director| partners with the Area Directors of Marketing and key hotels within Select brand portfolio to develop marketing initiatives

Educates/communicates on brand strategy| positioning| voice| strategic pillars and competitive environment

Educates/communicates consumer insights

Acts as the owner and advocate of the Select brand in continent.

Brand Performance & Development

Monitors and provides recommendations for improving brand performance in the APAC continent

Executes brand programs and brand marketing campaigns while ensuring alignment to APAC or country specific objectives

Executes new brand initiatives in the APAC region

Partners with AVPs and other market resources to provide regular brand updates.

Constantly monitors brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives

Operations & Culture

Responsible for regular brand communication with the hotels.

Works closely with properties and CLS organization to ensure on-brand implementation of brand operating standards| procedures| and brand operations-driven programs.

Provides opening support for all new hotels| coordinates with openings and regional teams to ensure all elements of the ‘opening countdown’ including opening countdown| training| etc. are executed on brand.

Provides guidance to opening teams to ensure branded critical path document for openings and conversions are developed and maintained.

Provides input on the turnaround process for off-strategy hotels.

Marketing & PR

Responsible for executing effective brand marketing programs that achieve/surpass brand and continent performance goals.

Responsible for executing customer-facing brand communications| brand voice/collateral development| photography| etc. and ensuring those materials are on-brand

Partners with the APAC communications team and the field marketing teams to execute buzz for the brands in Asia Pacific

Responsible for nurturing brand partnerships that provide brand equity benefits and enhance the guest experience



Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

Problem Solving and Decision Making – Identifies and understands issues| problems| and opportunities; obtains and compares information from different sources to draw conclusions| develops and evaluates alternatives and solutions| solves problems| and chooses a course of action.

Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

Building and Contributing to Teams – Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

Driving for Results – Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates| focuses| and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Planning and Organizing – Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships – Interacts with others in a way that builds openness| trust| and confidence in the pursuit of organizational goals and lasting relationships.

Customer Relationships – Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

Global Mindset – Supports employees and business partners with diverse styles| abilities| motivations| and/or cultural perspectives; utilizes differences to drive innovation| engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

Talent Support – Provides timely feedback and collaboration to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

Applied Learning – Seeks and makes the most of learning opportunities to improve performance of self and/or others.

Business Acumen – Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.

Basic Competencies – Fundamental competencies required for accomplishing basic work activities.

Basic Computer Skills – Uses basic computer hardware and software (e.g.| personal computers| word processing software| Internet browsers| etc.).

Mathematical Reasoning – Adds| subtracts| multiplies| or divides quickly| correctly| and in a way that allows one to solve work-related issues.

Oral Comprehension – Listens to and understands information and ideas presented through spoken words and sentences.

Reading Comprehension – Understands written sentences and paragraphs in work related documents.

Writing – Communicates effectively in writing as appropriate for the needs of the audience.