Job Number 19156473
Job Category Sales and Marketing
Location Asia/Pacif/Australia Region| Suite 1108 11th Floor Cityplaza
One| Hong Kong S.A.R.| Hong Kong| Hong Kong S.A.R.
Position Type Management
Start Your Journey With Us
Marriott International is the world’s largest hotel company| with more brands|
more hotels and more opportunities for associates to grow and succeed. We
believe a great career is a journey of discovery and exploration. So| we ask|
where will your journey take you?
The Manager| B2B Social/Communications – APEC & China reports to the Director|
GSO B2B Marketing & Events – APEC & China and plays a key role in helping to
manage and execute B2B social/communications initiatives within the GSO. This
role manages the execution and supports the strategic direction of the B2B
social/communications efforts to achieve awareness and engagement strategies
across all brands within the GSO. This position will partner closely with the
GSO leaders| continent teams and regions to provide direction on engaging with
consumers through social channels in support of brand-level
Education and Experience
4-year degree from an accredited university in Business Administration| Marketing| or related.
4 years of relevant professional experience in marketing or related function| demonstrating progressive career growth and pattern of exceptional performance.
CORE WORK ACTIVITIES
Example: Proactively develops and implements brand specific PR plans|
campaigns and strategies
Supporting B2B Social/Communications efforts across all brands:
Is responsible for prioritizing| managing| supporting and executing B2B social/communications initiatives in APEC & China.
Monitors the lead generation for the region to determine best marketing approach.
Builds and manages Marriott’s B2B social/communications profiles and presence across all relevant channels (e.g. Facebook| LinkedIn| Twitter| Instagram| etc…).
Ignites brand loyalty through engaging in discussions with buyers through relevant online forums.
Monitors online dialogue relevant to the Marriott’s brands and interjects with the purpose of driving followership with both new and existing buyers.
Develops and implements innovative B2B social/communications promotions to target buyers.
Explores new ways to engage and identify new B2B social networks to reach our target buyers.
Develops analytics to measure the ROI of B2B social/communications initiatives.
Collaborates with broader marketing team to develop cutting-edge and engaging content relevant to the specific needs of our buyers.
Oversees social/communications monitoring| advertising| sweepstakes and other activations.
Liaises with internal social/communications teams to collaborate on best practices and customer care.
Is responsible for providing direction and regular communication to all relevant parties on B2B social/communications usage and initiatives/campaigns.
Partners with regional B2B team to ensure tight integration and holistic campaigns.
Monitors and reports out on B2B social/communications landscape trends and competitor activity.
Creates streamlined information for internal reports/audits/analysis of social/communications marketing performance.
Manages the B2B social/communications budget and provide reports and updates to Director B2B Marketing.
Models and coaches others on staying calm and focused during stressful situations.
Communicates to others why change is happening and how it impacts their work.
Models flexibility when managing multiple demands and changing priorities.
Provides resources that help others deal with change and challenges.
Adjusts team and own priorities when experiencing change or challenges.
Determines how change impacts stakeholders and communicates concerns to leadership.
Communication and Professional Demeanor
Clearly presents complex information using different methods.
Adapts communication style based on the audience.
Demonstrates active listening to ensure understanding.
Models and coaches others on appropriately interpreting verbal and non‐verbal behavior.
Models and coaches others on displaying professionalism and gaining respect from others.
Problem Solving and Decision Making
Identifies issues and makes suggestions to solve complex problems affecting daily work.
Models and coaches others on breaking complex issues into manageable parts.
Looks for and shares information with others before making a decision.
Models and coaches others on identifying and evaluating alternatives and their implications before making decisions.
Involves and gains agreement from others when making key decisions.
Makes complex decisions and works with others to implement solutions in reasonable amount of time.
Strategy Development – Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning| organizing| and on-going evaluation processes.
Building and Contributing to Teams
Promotes teamwork by explaining how each associate supports shared goals.
Builds commitment to team goals by explaining how they support department and property success.
Works with team members to solve issues and make decisions that impact them.
Manages disagreements among team members.
Recognizes department| team| and individual achievements.
Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction| profitability| and market share through effective planning| organizing| and on-going evaluation processes.
Driving for Results
Creates a team environment that encourages accountability| high standards| and innovation.
Makes sure others understand performance expectations.
Sets and tracks goal progress for self and others.
Monitors the work of others to ensure it is completed on time and meets expectations.
Breaks down barriers so team members can accomplish their work.
Planning and Organizing
Prioritizes group activities based on importance| urgency| and impact to goals.
Manages team workload and delegates assignments appropriately.
Ensures team members have the equipment| materials| and other resources needed to accomplish their work.
Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.
Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.
Clearly explains policies in ways that create strong customer/stakeholder relationships.
Monitors customer/stakeholder satisfaction and takes appropriate action.
Resolves customer/stakeholder issues and concerns raised by others.
Builds credibility with others and encourages strong working relationships.
Creates a work environment in which others feel comfortable sharing thoughts and feedback.
Shows awareness of how own behavior impacts others and the work environment.
Encourages others to work together.
Creates an environment where everyone is valued and included.
Models and coaches others on representing the Company culture of service| opportunity| respect| and fair treatment.
Acts when others are treated unfairly or are not valued and respected for their unique skills.
Looks for and uses ideas and opinions from diverse sources.
Attracts| develops| and retains a multicultural and multigenerational workforce.
Gives all associates the opportunity to achieve their full potential.
Organizes activities that promote inclusion.
Maintains an awareness of changing customer/stakeholder and associate characteristics.
Generating Talent and Organizational Capability
Ensures the work is organized so it can be effectively completed.
Continuously improves work processes.
Brings together the appropriate mix of associate knowledge and skills to complete work.
Coaches others on scope of technical decision‐making authority.
Uses meetings and other forums to regularly communicate status of work.
Provides| seeks| and acts on constructive feedback.
Develops others by identifying needs and providing resources in area of expertise.
Uses professional networks to attract top talent in area of expertise.
Participates in the hiring process and ensures successful on‐boarding of new associates.
Learning and Applying Professional Expertise
Sets own career goals and identifies developmental areas for self and others.
Uses resources and challenging assignments to improve performance of self and others.
Gathers| shares| and uses information about industry and discipline trends and best practices.
Budgets for training to support associate development| as applicable.
Coaches and holds others accountable for professional growth.
Ensures others understand how their work impacts property and team performance.
Coaches others on the drivers of performance and their impact on key business and property metrics.
Shows an understanding of how different customer/stakeholder groups have different revenue potential.
Identifies innovative ways to improve| productivity| customer/stakeholder satisfaction| and profitability.
Maintains advanced technical knowledge and skills and models their use for others.
Models and promotes the appropriate use of facilities| equipment| and materials to perform the job.
Demonstrates and shares expertise in policies| procedures| and legal requirements.
Manages and completes complex technical assignments and coaches others on solving advanced technical issues.
Demonstrates and reinforces technical standards and processes to support work requirements.
Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
Basic Competencies – Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills – Uses basic computer hardware and software (e.g.| personal computers| word processing software| Internet browsers| etc.).
Mathematical Reasoning – Adds| subtracts| multiplies| or divides quickly| correctly| and in a way that allows one to solve work-related issues.
Oral Comprehension – Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension – Understands written sentences and paragraphs in work related documents.
Writing – Communicates effectively in writing as appropriate for the needs of the audience.